Direct Response Agencies / Per Inquiry Call Tracking

No More Manual Excel Reports - Let Callbutton Automate Your Call Analytics

We specialize in phone call tracking for direct response marketing and per inquiry advertising platforms such as direct response radio, television and remnant advertising. Our call tracking tools help agencies to automate the call routing process and maximize their per call revenue with ease.


Let’s say, for example, you have generated thousands of phone leads for different products and services from remnant TV ads. How are you going to distribute those leads to multiple call centers while adhering to their hours of operation and daily quotas in addition to abiding by your client’s criteria, such as geographical restrictions? Do you have a transfer plan in place to take over when a call does not convert? Callbutton is the solution for these, and many more, direct reponse call tracking challenges.

  • Callbutton Call Routing Strategies - Our advanced call routing technology automates the entire call routing process for profit optimization. Simply log into your number manager online and enter your buying source and their business rules and let our call routing strategies distribute the phone leads to ensure maximum revenue on every call. Set it and forget it. Here’s what you can expect when deploying our call routing strategies:
  • Automated Custom Reporting – Key Callbutton reporting features like "Minimum Call Duration" and "Connected Time" tracking reduce audits from lead buyers and allow DR firms more time to sell rather than support. Online, via email, and in Microsoft Excel format, these reports are designed to your exact specifications; including price-per-call, cost-per-call, minimum call duration, unique callers, total lead buy and more. Why pay your team to generate Excel reports every week when we can automate them and deliver them directly to the inboxes of your lead buyers.
  • Takeback and Transfer – Third party transfer enables direct response firms to double-monetize their calls without tying up the call centers trunks. You line up the buyers, define the business rules, and then control all the elements with just one-click of a mouse.
  • Call Recording - Callbutton’s tiered call recording allows you and your call centers to listen to calls while preventing the ad source from hearing them. This gives you exclusive insight about what your callers are saying.

    • Automated Microsoft Excel Reports

    PUSH Reports - Your Custom Call Analytics Report
    Callbutton will build any Excel report that you are doing manually, really! Click the Excel icon to view a sample PUSH Report.

     

    Why DR/PI Agencies Choose Callbutton
    Working with Callbutton is a lot like a client working with your agency. You will be assigned a Callbutton partner that you can call seven days to get advice, brainstorm with, and have decisions made on your account. Direct response agencies rely on Callbutton for affordable phone numbers and fast responses.


    Learn More

    The best way to learn more is to use our technologies to communicate with us. Click the phone icon to talk with us or click the email icon to send us a message.