Dealer Networks

Marine Industry OEMs and Dealers

Like many automotive manufacturers, companies that build boats leverage their lead acquisition and management assets by deploying Callbutton’s communication platform. Statistics in this vertical show that for every web lead generated, there are generally 2-4 phone calls made. At the dealer level, they may see as many as 4-10 times the number of calls vs. web leads. These statistics support the need to have a defined process for managing these calls to help turn them into sales.


Marine dealers also understand the need to display their inventory on multiple websites and magazines. Callbutton provides tracking and reporting services for the largest marine portals in this segment, thereby capturing leads from the largest boat-buying audience available. Using Callbutton services, dealers are able to see all of their call activity from whatever channels they advertise on, all within one website and/or on one report.

 

Top Callbutton Features:

  • Manufacturers and dealers in this segment utilize Callbutton’s call tracking to identify the best sources for leads.
  • Callbutton’s call routing is also used extensively to connect prospects with their local dealers seamlessly. 
  • In addition, many companies have deployed Callbutton’s click-to-call (“Buy Now”) applications to provide an additional channel for consumers to speak instantly with dealers via a web click.
  • Call recording also supplies dealers with additional tools to help refine their sales processes to increase closing ratios.

Dealers and OEMs utilize Callbutton’s recap reports to monitor activity across their whole network. Many also take advantage of Callbutton’s custom reports to feed into their lead management and CRM systems.

 

Why Callbutton?

The marine industry has focused on leveraging a web presence to provide information that consumers need to make informed purchase decisions. Typically this will include generating web leads, which then are routed into the respective dealer networks. Callbutton’s focus is to help accelerate the sales process by strategically using call technologies to get the consumer off of the keyboard and on to the phone, so that the dealer can start the relationship sooner than relying on back-and-forth e-mails.

 

Learn More

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