For businesses that advertise online, but close sales offline, Internet Initiated Dialing, also known as Click-to-Call, makes instantaneous connection with online prospects possible. This feature appears as an icon that is specifically branded to your website to let prospects know you are available to talk, when it is convenient for them. Click-to-Call connects your sales force with qualified prospects at the peak of their interest, and provides them with an invitation to call. This is just one example of the many applications for this technology.
How Click-to-Call Works
Callbutton click-to-call calls our client (the seller) first, this makes the call contextual in nature in that when the caller gets on the phone, the seller already knows their name and why they are calling. This jumps-starts the sales process. Dialing the call requester first is merely speed dial, no value. To get the most value out of your click-to-call deployment, read Tracker Marine Group Succeeds with Callbutton's "Buy-it-Now" Button or read the details of How Click to Call Works.
Bridge-it API
The next generation of Click-to-Call is Brigit. We call her "Brigit" because she bridges two calls together. Bridge-it API.
Learn More
The best way to learn more is to use our technologies to communicate with us. Click the phone link to talk with us, or click the email link to send us a message.
 
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Why Use Click-to-Call Instead of a Phone Number?
When a company simply posts their phone number and waits for customers to call, they have no control over the process. What if customers call and don't get to the right department? Or they call after hours and don't leave a message? With Callbutton, companies can define rules by button and capture the customer information and talk to them while interest is at its peak. Customers don't experience any hold times, and companies get information they can use to learn more about their business. Features like real-time call tracking and post-call surveys lets them see how well their sales or customer service group is responding to inquiries, and can provide other information such as which Web pages generate the most inquiries.
Perhaps the greatest argument for using click-to-call over a phone number is that only the qualified and late-stage buyers are willing to use click-to-call. Callers understand that they are giving up their name and often mobile number to a salesrep. Click-to-call is often a self-qualification tool, and thats why we see 80% close ratios on its calls. Its not the magic of click-to-call, its the self qualification of its users. This begs the question, shouldn't you be using click-to-call and shouldn't you be treating the few click-to-call callers differently than every other call you get?
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