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	var content = new Array
	(
		"I want to know what my return on advertising investment is.",
		"I've been surprised at the volume of leads the service has generated. Apparently posting a toll-free phone number on the Web site fails to capture a significant percentage of callers that I'm now able to identify using the Callbutton process. And in my business, capturing leads is the name of the game!",
		"We planted the buttons in places where it makes sense for them to want to follow up with a call.",
		"I've made a concentrated effort to go live. The whole point of marketing is to get the phone to ring. If you're not in a position to answer it, what's the point?",
		"Our web site works 24 hours a day, 7 days a week.  We need a way to capture leads when we can't be in the office to take phone calls.",
		"We have a centralized web marketing campaign and over 100 dealers.  I need to get the leads our web site generates out to the right dealer as soon as possible.",
		"If I can get better reporting on my marketing campaigns, then I can better manage them.  I need a way to track the exact number leads our advertising and direct marketing are generating.",
		"Datamonitor (October, 2000) research indicates that the key to growing e-commerce profits is to maintain customer loyalty by offering live on-line customer service from representatives in call centers. Not surprisingly, though, only 8% of US call centers are currently Web-enabled. (They fix the total number of US centers at 69,500.)",
		"International phone dialing can be cumbersome and expensive.  We need a solution that makes International communications simpler for our customers.",
		"My customers are adopting the web for their purchasing, but sometimes they just want to talk to me before placing an order.  I need a system that finds me whenever they need me, where ever I may be.",
		"Online customers are starting to clamor for good, old-fashioned human contact.",
		"We have had great results with online advertising and email marketing.  The better the call-to-action, the better the results.",
		"To the caller, Callbutton is simply a friendly familiar way to speak to the right person about the product of interest.",
		"I was surprised at how many calls came in after hours.",
		"In marketing, whoever responds first gets to play. The old way, if a buyer wanted more information, they had to e-mail me. What I've found with the consumer is they want information right away.",
		"Callbutton Gateway gets interested buyers on the phone with the right sales person regardless of where they are.",
		"Callbutton Gateway has doubled the number of quality sales leads generated by our website.",
		"We planted the buttons in places where it makes sense for them to want to follow up with a call.",
		"There is an immediacy to this that allows us to market our services better. When people come to our web site, we want them to know what we bring to the market. And part of that is the ability to explain what we do. And if someone has questions, you want to talk to them as soon as possible. This expedites that process. It keeps the lead generation process flowing.",
		"Callbutton notes the source of the call and applies its client's business rules to rout the call to the right sales agent. In the end, the caller experiences a higher satisfaction level and the seller is able to speed up the sales-cycle while tracking ad effectiveness.",
		"Familiar \"one-to-one\" customer service and communication for your online customers; while you manage, track, and audit the process.",
		"Callbutton enables the meeting of customers with a familiar solution - the telephone.",
		"Callbutton provides relevant call information in real-time.",
		"When people come to our web site, we want them to know what we bring to the market. And part of that is the ability to explain what we do. And if someone has questions, you want to talk to them as soon as possible. Callbutton expedites that process. It keeps the lead generation process flowing.<BR><BR>-- Lara Bashkoff<BR>Akamai Technologies",
		"\"Online retail sales to top $156 billion by 2010.\"<BR><BR>-- Forrester, 2000"
	)
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