Callbutton captures all of the sales leads generated by marketing and instantly delivers them to sales with intelligent communications services. Callbutton then tracks these leads and reports marketing effectiveness, in real time, to our clients. Powered with the knowledge of which advertisement brought in every lead their marketing campaign generated, Callbutton clients can make the best use of every advertising dollar spent. Better managed marketing campaigns lead to greater sales production on reduced spending. Callbutton, when combined with carefully planned marketing campaigns, can track and report on each lead generated while increasing sales.

Well planned marketing campaigns include a methodology for controlling marketing effectiveness. This methodology must delineate each marketing medium while allowing them to work together. Eliminating the ambiguity around the origination sources of sales leads can be challenging. A great example of this is online marketing. Email newsletters, web site advertising, and search engine listings all point to the same web site, and often times to the same web page. In order to determine each referrer's effectiveness, you must identify which web site visitors contact your company. However, determining which visitor was the one who placed a phone call to your company can be difficult, if not impossible. This is due to the fact that the two most commonly used communication tools, the telephone and the Internet, are not connected. Enter Callbutton.

Callbutton can be fully integrated with your advertising and marketing campaigns to track each text and voice inquiry made to your company - including inquiries from the web as well as those from traditional toll-free numbers utilized in more traditional media. While sales is receiving inquiries from interested buyers, marketing can gauge the results of each campaign and each medium by tracking the sales leads generated from each one.