Callbutton Signs Strategic Partnerships
Company moves to secure growth channels, establish market leadership for Internet customer response offering...
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DALLAS, TEXAS - April 30, 2001 – Callbutton, a recently launched provider of web interaction software and telecommunications services that allow businesses to interact one-on-one with potential and current online customers, announced today the signing of multiple partnership agreements. These agreements empower Callbutton partners to offer application services that position their clients to better interact with online customers and track buying interest and transactions. These alliances collectively represent outreach to more than one million small businesses and secure important growth channels for Callbutton and its Internet offerings. New partners include...
- Network Commerce Inc. (NASDAQ: NWKC) - A global technology infrastructure and services company and parent to the popular Web storebuilder, FreeMerchant.com.
- IMSure Network, Inc. - A provider of streamlined eBusiness solutions through a distribution network of integrated transaction and fulfillment services.
"Callbutton will become an important part of our services portfolio for online merchants," said Jennifer Rogers , Senior Vice President , Network Commerce. "Through this alliance we offer our customers a powerful tool that allows them to build stronger customer relationships, convert browsers to buyers and capitalize on a multitude of cross-sell or up-sell opportunities."
"Callbutton was founded to provide online businesses direct contact with Internet buyers," said Eric Lenington, Callbutton chairman and founder. "Tried and true person-to-person response is what creates sales and customer loyalty. That is what is driving Callbutton's acceptance in the marketplace. We're delighted with our new partner relationships."
The new agreements range across the spectrum of Callbutton's alliance levels. These include...
- Platinum Partners - Companies that distribute to resellers in non-U.S. markets. Initial targets for Platinum Partners are Europe, South America and Asia.
- Gold Partners - Companies that share Callbutton revenue streams in exchange for endorsing and marketing Callbutton to their large customers or affinity base of businesses. FreeMerchant, serving more than 220,000 merchants nationwide, is a Callbutton Gold Partner.
- Silver Partners - Designed for online content and solutions providers who serve at least 20,000 active SOHO or small business web site operators. In return for recommending Callbutton to their customers, Silver Partners receive recurring commission revenue. Several undisclosed agreements with Callbutton represent the Silver Partner level.
- Integration Partners - Web development and hosting companies that work with mid- to large-size customers and recommend Callbutton to their customers. ImSure.com partners with Callbutton as an Integration Partner.
- Affiliates - Callbutton has chosen Microsoft bCentral's ClickTrade to serve and market its Affiliate program. This program caters to online businesses that wish to gain one-time commissions for referring their customers to Callbutton. Several undisclosed affiliate web sites have signed up with Callbutton through ClickTrade.
Callbutton partners receive varying combinations of features and services, based upon the partnership model that best suits their relationship with the company. All Callbutton partners benefit from the ability to provide their customers (often e-tailers) with a value-added service that speaks directly to customer service management and retention and maximizes customer potential.
The Callbutton offering also allows businesses to manage and track customer interactions, a feature the company refers to as "" services. Valuable information captured by Callbutton's tracking process empowers online merchants to better tailor offerings to customer demand.
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Note: Based in Seattle, Washington, Callbutton LLC is a privately held ASP and a spin-off company of Intelemedia Communications, Inc., a leading eight-year old technology research and communications organization.
