Advanced Call Routing Strategies from Callbutton make it Easy for Clients
 
DR/PI Agencies route calls and track leads with Pay Per Call
Affiliate Networks sell calls and track for affiliates
Online Directories take credit for calls they generate
Advertising Agencies calculate complete campaign ROI
Direct Marketers track campaign effectiveness
SEO / SEM include calls in their analytics
Multi-Location Retailers route calls to get every lead
Call Centers double monetize calls
Other Business benefit from call tracking
 
Callbutton Routing Strategies Create New Sales Opportunities
 
Call tracking resellers who partner with Callbutton just improved their offering with new Routing Strategies that allow them to route inbound phone calls to one or more locations based on a variety of factors in order to address qualified sales leads more effectively. These factors, which are specific to each individual client’s business rules, include the ability to route calls based on geo-routing, which uses the caller’s area code and phone number prefix to determine the geographical origin of the call, time/day of the call, and automated attendants.

Callbutton clients benefit with complete control over where incoming calls ring to and in turn their customers get more qualified leads. Routing calls based on geographical origin allows clients to direct their calls regionally to control sales territories and block states that may not be included in an offer. Missed calls, which equate to missed sales opportunities, are essentially eliminated with the ability to route calls by time of day. Clients who utilize shared-use numbers will appreciate the ability to route calls by auto-attendant and geo-routing as this allows them to route calls for many customers through one number while allowing each customer to see only their own call data. These new Routing Strategies, combined with the Callbutton platform, enable clients to control where calls ring according to each caller’s qualifications – essentially capturing and converting more sales leads for their customers.


Click here for an overview and or here to find out how to set up, and make changes to, your Callbutton Routing Strategies. We encourage you to take advantage of these new Routing Strategies for your clients and begin realizing the value of your call tracking systems today. Call Callbutton Client Services at 888-222-4859 for more information.

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