Callbutton Expands Ad Effectiveness and Tracking with Release of Callbutton Gateway

Callbutton Gateway compels prospects to act on advertising offers, distributes leads in real-time, and tracks marketing campaign effectiveness...

...............

SEATTLE, Jan 7, 2002 - Callbutton LLC, a provider of web interaction software and telecommunications services that allow businesses to interact one-on-one with potential and current customers, announced today launch of its newest offering - Callbutton Gateway. By converging Internet and telecom services, Callbutton Gateway provides a way for interested buyers to act on an offer and communicate with the sellers right away, and provides complete tracking of each ad medium's effectiveness at generating leads. In essence, Callbutton Gateway is the single handoff between a company's marketing campaigns and their sales personnel.

Callbutton Gateway clients use the service by pasting Callbutton icons on their online marketing vehicles and Callbutton managed toll-free phone numbers on their printed marketing materials. Then, every customer inquiry, regardless from which ad medium generated the inquiry, passes through Callbutton. Be it through an 800 number call, text message, or Callbutton's powerful callback service, Callbutton Gateway connects the inquiring buyer with the right sales personnel, right away. Further, Callbutton tracks every inquiry back to its source providing the most thorough ad effectiveness tracking available today.

To the caller, Callbutton Gateway is simply a friendly familiar way to speak to the right person about the product of interest. They simply click a Callbutton or dial an 800 number and begin speaking. Behind the scenes, Callbutton noted the source of the call and applied its client's business rules to rout the call to the right sales agent. In the end, the caller experienced a higher satisfaction level and the seller was able to speed up the sales-cycle while tracking ad effectiveness.

"Callbutton Gateway closes the loop for our market niche. Our clients tend to sell bigger ticket items through one-to-one sales, and they spend a lot of money on advertising to attract new customers. For them, Callbutton Gateway gets interested buyers on the phone with the right sales person regardless of where they are, and we track every marketing vehicle they have in motion," said Michael Markette, Callbutton CEO. "When our clients make Callbutton the single handoff between their marketing and their sales, they are able to tell which marketing efforts pay off for them, and are able to get the people that care the most involved in the sales process sooner, their commissioned sales people, and this ultimately leads to increased sales."

...............

Note: Based in Seattle, Washington, Callbutton LLC is a privately held ASP and a spin-off company of Intelemedia Communications, Inc., a leading eight-year old technology research and communications organization.