Intelemedia Communications Launches Callbutton

Privately Held ASP Touts Fully Hosted Application with Beyond "Click-to-Call" Capabilities to Track, Manage and Audit One-to-One Customer Service and Communications Between Enterprises and Online Customers...

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DALLAS, TEXAS -- January, 2001 -- Intelemedia Communications, Inc., a leading technology research and communications organization, announces the launch of Callbutton, a privately held ASP. A spin-off company of Intelemedia, Callbutton provides a fully hosted application that allows enterprises to offer one-to-one service and communication with their online customers via the telephone. Moreover, Callbutton provides beyond "click-to-call" capabilities by routing, managing, tracking and auditing the entire process.

Targeting individuals to large corporate enterprises, Callbutton is a multi-dimensional offering with a breadth of services to meet the needs of its respective audiences. Callbutton helps businesses cost-effectively develop stronger customer relationships, convert online browsers into buyers and take advantage of cross-sell or up-sell opportunities. With Callbutton's tracking and routing capabilities, businesses can monitor and improve their customer service responsiveness.

"Callbutton meets consumers where they are today, with a familiar technology -- the telephone -- and helps them evolve to where they want to be in the future," said Eric Lenington, CEO Intelemedia and founder of Callbutton. "Through research and extensive expertise in the communications industry, we have brought together the best of proven technologies to deliver robust business solutions for enterprises and their online customers."

Callbutton allows the customer to be in control and provides a consistent and predictable experience. Once a caller clicks the Callbutton icon on a company's web site, information is immediately captured and the request is routed via a Callbutton connection. Based on the company's criteria, Callbutton engages in a detailed routing process to deliver the call exactly to the right destination, either inside or outside the organization. Within seconds, the customer receives a telephone call to address specific needs. There is a successful service transaction as well as valuable information captured for the enterprise, available for analysis within their organization.

Callbutton offers service levels for users ranging from individuals with simple needs to multi-national corporate retailers with complex routing requirements and multiple call centers. Service levels are segmented into four categories based on company size and anticipated call volumes, with the flexibility to handle multiple-language options. The levels include...

• Callbutton Basic - Designed for individuals and SOHOs (small office or home office) with only one person receiving calls, such as real estate agents, consultants, or small online retailers. These are typically low-volume users seeking the benefits of flexible offline customer service at an affordable monthly rate.
• Callbutton Manager - Targets small businesses that have several people fielding phone calls. Phone calls can be routed to the appropriate person based on topic, or the web page the customer was on when the Callbutton icon was clicked. These are typically mid-range users that need all but the most advanced Callbutton features, as well as pricing options that vary based on monthly usage levels.
• Callbutton Director - Applies to larger companies with multiple locations, as well as those needing to route calls to partner companies or their distribution channels. This level offers complex call routing capability and advanced tracking and reporting. These are typically mid- to high-volume users that need a variety of scaled pricing options with all the benefits of Callbutton service.
• Callbutton Executive - A customized option, which integrates the Callbutton service with call centers, eCRM systems, contact managers, hosted applications, or complex PBX/ACD systems, typically for very large companies. This level provides a great deal of flexibility and customization that allows for real-time data transfers, and supports a virtually unlimited number of users.

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Note: Based in Seattle, Washington, Callbutton LLC is a privately held ASP and a spin-off company of Intelemedia Communications, Inc., a leading eight-year old technology research and communications organization.