Callbutton Launches Enhanced Click-to-Call Service for Realtors
Callbutton Realty provides instant support to interested buyers and sellers; captures and tracks valuable contact, property information...
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DALLAS, June 22, 2001 - Callbutton, a recently launched provider of web interaction software and telecommunications services that allow businesses to interact one-on-one with potential and current online customers, announced today launch of its newest offering – Callbutton Realty. Designed specifically for real estate professionals, the service provides instant support to interested buyers and sellers and captures and tracks valuable contact and property information, which can be reported back directly to real estate businesses. In essence, Callbutton Realty bridges the gap between a realtor's online marketing efforts and their proven offline sales and service capabilities.
To the caller, Callbutton is a friendly familiar way to speak to the right realtor about a property, right away. Browsing the realtor's Web site, interested buyers and sellers can click on the Callbutton icon to request a callback from the appropriate real estate sales person.
Callbutton allows the realtor to provide front line service in an immediate and informed fashion. Callbutton Realty routes the call based on the realtor's chosen criteria, typically trying their cell phone first, and office phone second. Realtors hear the name and phone number of each caller, whether they are interested in selling or buying, and in what listing they are interested. , Callbutton provides call follow-up and reporting to capture valuable contact information and property call activity data.
"Callbutton Realty is the critical link between online marketing and offline sales and services for real estate professionals who are often highly mobile and difficult to contact," said Mike Markette, Callbutton CEO. "Our goal is to be the last step in the sales lead acquisition process."
SalesButton.com is the exclusive reseller of Callbutton Realty. Glenn Loper, a realtor based in Tempe, AZ., includes the Callbutton Realty icon in his e-marketing efforts.
"When a prospect sees a home that interests them on my Web site, they click the icon, enter their name and phone number, and within seconds they are talking with me personally," said Loper. "And even if I'm not available to accept the call, I've recorded the prospect's name and number and can follow up with them at my earliest convenience. I've been surprised at the volume of leads the service has generated. Apparently posting a toll-free phone number on the Web site fails to capture a significant percentage of callers that I'm now able to identify using the Callbutton process. And in my business, capturing leads is the name of the game!"
Callbutton Realty is sold to realtors as an application service provider (ASP) offering. As part of the service, Callbutton provides a fully hosted, managed and maintained service with 24/7 customer service availability. Users of the Callbutton service pay a one-time set-up charge of $49.95, flat monthly rate of $14.95, and per-call and per-minute connected charges at highly competitive rates of $0.390 and $0.195 respectively.
"No one is going to buy a home online. In the real estate business, e-commerce is about generating leads that can be handed off to sales professionals who will close the deals," Markette continued. "Callbutton Realty does that - and does it with person-to-person telephone contact, the most powerful technology venue available for real estate professionals to clinch the sale."
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Note: Based in Seattle, Washington, Callbutton LLC is a privately held ASP and a spin-off company of Intelemedia Communications, Inc., a leading eight-year old technology research and communications organization.
