What makes Callbutton different from other web-based one-to-one customer interaction solutions in the market today?

• Callbutton offers a breadth of service solutions to address a wide range of online enterprises. From large multinational corporations with extensive online capabilities to the individual SOHO selling antiques from their garage, Callbutton offers a service level that fits each need.
• Callbutton goes beyond the current "click-to-call" service offerings. Not only does Callbutton facilitate the online communication process, it also tracks, manages, and audits the entire process. A variety of groups within the firm can access this information via online reporting to support decision-making and measure customer satisfaction.
• Callbutton is backed by more than seven years of proven technology and the broad technology platform offered by Callbutton's parent, Intelemedia Communications. Callbutton is based on Intelemedia's successful track record of using integrated telecommunications and Internet technology to create next-generation solutions. This gives Callbutton unprecedented technical depth that shows up in a myriad of features and details present in the current service offering.
• Callbutton meets customers where they are today -- on the telephone. Telephone technology is clearly the preferred communications channel; most widely available in shoppers' households and most conducive to productive and satisfactory sales and customer service interactions. As emerging technologies like Voice over IP (VoIP) evolve and reach critical mass, Callbutton is uniquely positioned to incorporate these technologies into its overall solution.

Who does Callbutton target as buyers of the company's services?
Callbutton has customized service levels for corporations, small businesses, and individuals. For each type of buyer, Callbutton has packaged service levels designed to meet the specific needs and purchasing power of each customer type.

Does Callbutton plan to compete with end-to-end eCRM providers?
No, Callbutton is not designed to be an end-to-end eCRM solution. Callbutton will provide services to companies offering such solutions, enabling them to better facilitate one-to-one customer communications channels, and acting as an additional conduit into their eCRM systems. For organizations without integrated eCRM systems, Callbutton by itself can provide some basic eCRM functionality.

Who will Callbutton target as partners?
Callbutton will target organizations that support and supply online enterprises, positioning itself as a value-added service. Partners, who will resell and promote Callbutton services, will include web-hosting firms, web designers, e-marketplaces, online aggregators and portal providers, among others. In addition, Callbutton will identify companies with opportunities to integrate Callbutton technology into their existing product, such as eCRM providers, contact management applications, and others. More Information...