Marketing finds potential buyers, educates them, and generates interest within them. Many marketers achieve their goal when they have compelled a prospect to take action and contact the company. For sales, this is where the process begins. Ideally, the two events are instantaneous.

Sales leads should be delivered in real-time to the right sales agent. Whether the contact method is a text message or a phone call, real-time communications yields the following benefits...

• Increased chance of closing for the next step as you are speaking with the potential buyers while interest is peaked.
• Quicker time to sale by beginning the sales process sooner.
• Reduced "phone tag" with key prospects by taking their call instantly.
• Increased customer service quality perception by having the right person speak with the potential buyers within seconds of calling in, without having to repeat information necessary to connect calls.

Text messages, by design, can be routed real-time to the right person or team, including to mobile devices. Voice communications, on the other hand, require expensive telecommunication switches to be in place in order to route calls. And these switches are unable to work seamlessly with online marketing mediums without costly programming. Enter Callbutton.

Callbutton is a hosted application that marries the Internet with telecom. Each text message and phone call is run through Callbutton's call routing engine. Callbutton applies its client's business rules to the call and connects it with the right person, or right team based on factors like time / day, geography, and product type. If no one is available, Callbutton applies rollover rules until the call is accepted and the caller is satisfied.