Callback Callbuttons are the most popular type of Callbutton deployed because they capture more information than toll free, or 1-800 numbers do. This allows for more efficient call routing and better informed sales representatives taking the call. Still, toll free numbers and text messaging play a critical role in acquiring new leads. Callbutton Gateway enables you to select the right call-to-action for the right marketing vehicle. And Callbutton Gateway can implement and manage your account on demand and without the need for getting a phone company involved or buying any hardware or software.
Callbutton recognizes that our solutions are not the final resting place for your leads, so we have an open architecture for easy integration of leads captured into CRM systems and real-time distribution of the inquiry via telephone call to the right sales agent.
Distributing Leads with Callbutton Gateway
Callbutton Gateway is not just a lead collection and distribution application, it is also an email management system and gateway to the Public Switch Telephone Network (PSTN). Whether you use Callback Callbuttons, text messaging Callbuttons, or toll free numbers, Callbutton Gateway will provide the following services...
- Intelligent routing of phone calls and text messages based on our clients' business rules, e.g. day/time, geography, product type. This ensures that every inquiry is handled by the right person, right away, no matter where they might be.
- The switching, connecting, and holding of phone calls with 99.999% reliability.
- Text-to-speech call notification to tell the sales representative who is calling and the purpose of their call.
- Off-hours missed call messages and callback requests.
- Much more...
Callbutton Gateway fits companies with disparate sales channels and mobile sales representatives very well. For any lead that marketing generates, the person best able to handle that lead is the one sales agent who cares most about it. Whether you define your sales territories by geography, franchise location, product, opportunity type, or other factors, Callbutton can build routing rules to ensure all inquiring prospects get on the phone with the right person. And Callbutton typically does this in less than 30 seconds.
Simultaneous to distributing calls and leads, Callbutton is reporting on the entire process. This is useful for territory reps who work with pre-sales teams, regional managers and the like who want to track their sales leads.
Tracking Leads with Callbutton Gateway
Callbutton tracks every lead in real-time and reports the information in four ways...
- Callbutton.com account.
- Call notifications via email IM, or fax.
- Summary reports, typically in .xls format.
- Custom data feeds designed to integrate with your systems.
In addition to tracking specific leads, Callbutton Gateway enables you to track overall campaign and ad effectiveness. Each Callbutton and toll free number you deploy can be unique, thus allowing feedback on each medium on which you placed a Callbutton.
Reporting and tracking will help in your future marketing decision making, and Callbutton will be there to help you maximize your efforts.
Closing
If you use the web to attract business, but ultimately need to interact with your prospects and customers to conduct business, then Callbutton Gateway can help. Whether you have 500 franchise locations or just a handful of mobile sales representatives, Callbutton can help you turn online prospects into new customers. Have us call you to learn more.
