Automotive dealers spend significant resources on E-Classified Advertising, yet sell very few cars online. Often, simply tracking the results of web marketing investments can be a challenge. Callbutton is an easy-to-use application that quickly connects the customer with dealer sales via the telephone. It then provides detailed reporting about the call and the customer, allowing dealer sales personnel to contact them in the future. It also delivers a new measurement tool for the leads generated by online marketing by providing real-time reports of all the calls generated.

Ideally, E-Classifieds create store traffic. Customers enjoy browsing web listings for information gathering, but how does the dealer transform the information gathering prospect to an in-store customer? If 25% of all store traffic leads to sales, then the goal of E-Classifieds is to increase the number of customers visiting the showroom. Clearly, a brief telephone call with sales could quickly advance the goal of enticing the prospect to visit the dealership. What if we could place that call immediately, while the customer's interest remains piqued from an E-Classified? But how does the dealer bridge the gap between internet and telephone?

Callbutton is the handoff from E-marketing to sales. By adding Callbuttons to listings, web sites, email offerings, and banner ads, qualified buyers are encouraged to connect with the dealer quickly and easily. Valuable contact information is captured, and calls are connected to the right person at the right location, right away. Reports are available in real-time to track results of advertising and manage the high quality leads. , Callbutton is a robust lead collection and distribution application that provides the following services...

• Intelligent call routing based on your business rules, e.g. day/time, geography, new/used, etc.
• On-busy call forwarding, if the first number we call is unavailable, we can automatically try a second number, including a cell phone!
• The switching, connecting, and holding of phone calls with 99.999% reliability, no dialing on your part is needed.
• Text-to-speech call notification so you can hear the caller's name and the vehicle they are inquiring about before you choose to accept their call.
• Real-time call detail and listing inquiry activity reporting, see which vehicles are getting the most calls.
• Off-hours missed call messages and callback requests, even if you are not available to take a call at 2:00 AM, Callbutton still captures the callers name, number and vehicle for you.
• Follow-up email. Callbutton delivers an email documenting each call, whether it connects or not.
• Dealer and/or OEM branding messages ability.
• Much more...

Callbutton increases your ability to capture the names and numbers of interested buyers that view your online vehicle listings. And through our intelligent call routing service; Callbutton makes sure that you never miss an inquiry call. Callbutton can help you turn on-line visitors into in-store buyers!