SEATTLE, WA, 17th March 2008 – Callbutton today announced the successful launch of
Direct Marketing Reporter. The
service was designed from the beginning with the needs of direct marketers in
mind. By combining Callbutton’s SMART toll-free numbers with a call tracking
and reporting engine designed for direct marketers, DM Reporter works across all
direct marketing media. DM Reporter provides real-time feedback on how each
campaign is performing, which ad copy drives the greatest response, and which
medium provides the highest ROI.
“When
we say immediate we mean immediate” said Michael Markette, Managing Partner,
Callbutton LLC, “Adoption of Direct Marketing reporter provides immediate market
intelligence through real time tracking to all the parties involved in a
campaign including marketers, broadcasters and call centers. It also allows
immediate number provisioning for all new campaigns”.
Features
of Callbutton DM Reporter include:
·
The
ability to track leads generated by ad, media, TV and radio market, campaign,
keywords and referral sites
·
The
ability to define leads differently for each client and calculate costs and
revenues appropriately
·
“Call
Whisper” whereby Callbutton will “whisper” the source of the call to the
sales person prior to connecting each phone lead
·
“Call
Mark” allows the sales person to “mark” the lead as sale, no sale,
existing customer, etc.
·
Call
recording
·
Pay-per-lead
billing option
·
Custom
reports that accommodate the unique reporting requirements of each client
About
Callbutton:
Callbutton
was launched as a privately held ASP in January 2001. The company is a
stand-alone spin off of Intelemedia Communications, a full-service ASP and
outsourcing company helping clients harness the power of the Internet and
telecommunications technology. Callbutton is backed by Intelemedia's eighteen
years of successful business experience and multi-platform technology
capabilities.
Callbutton
is a web interaction application that utilizes both the Internet (IP solutions)
and the Public Switched Telephone Network (PSTN) to initiate, route, and hold
communications. Callbutton offers enhanced click-to-call, SMART toll-free phone
numbers, local and international tracking numbers, and SMS text messaging
services for its clients. Callbutton
serves as a communications conduit for companies who market their products on
and offline but require human interaction to complete a sale.
Callbutton clients value the ability to track the source of new sales and
to calculate the value of their advertising spend.
Media
Contacts:
James
Nolan
Robb Kamp
James
Nolan Associates Inc
Callbutton LLC
Tel:
+1 410 336 2240
Tel: +1 206 276 0388
Email:
jnolan@jamesnolanassociates.com
