f Callbutton - Intelligent Communications

Callbutton, LLC: DFW TechBiz Start-up Company Profile

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Location
Richardson.

Business
Callbutton is a Web interaction application that allows businesses to interact one-on-one via a telephone with potential and existing online customers.

Top executives
Eric Lenington, founder and chairman; Mike Markette, president and chief executive.

Year founded
2000

How long at present location
One year

How did you choose your location?
Spun off from 8-year-old parent company Intelemedia Communications Inc., based at this location.

No. of employees when founded
One

No. of employees now
Six

How did you get your first financing?
Backed by parent company, Intelemedia.

Describe your company's culture in one sentence
Everyone at Callbutton is a self-motivated achiever who works hard because they believe building a company is something special. The long work hours do wear on individuals from time to time, typically resulting in some whimsical office high jinks.

What TV sitcom does your office most resemble?
"Night Court" because we have been known to work long nights, usually resolving system conflicts, and our CEO looks like Bull, who, for the record, we find very handsome and intelligent.

What's the longest commute and the shortest?
Shortest: Eight miles; longest: 1,659 miles as American Airlines flies.

Cite an unusual fact or event that few people outside of the company know about
Callbutton has what is known as "The Red Callbutton," which was built specifically for the president of the United States so he can ring the Kremlin with one click of the Red Callbutton.

What public figure do you believe could best run the company?
ESPN's Chris Berman. Even though he may not have knowledge of the Web interaction application market space, we could learn a lot from his recaps and video highlights of our daily work performances.

What is the most embarrassing moment in company history?
I think it's happening right now.

What are the most popular amenities or benefits you offer employees?
Anything with caffeine or a high amount of sugar is free to employees on the clock.

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(2001, October 8th) DFW TechBiz Start-up Company Profile

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