Callbutton Joins Forces with Mass. Tech Firm

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Callbutton L.L.C. recently inked a deal to supply its Web-based software and services to Akamai Technologies Inc. to help boost sales. Terms weren't disclosed.

Using technology from Richardson-based Callbutton (http://www.callbutton.com), Akamai will place an icon on its Web site that visitors can click to reach a sales representative. The customer is asked for his or her name and phone number and afterward receives a call from a salesperson.

In addition, Callbutton keeps track of customers' information requests, enabling Akamai's sales reps to later assemble information about whatever product or service the customer is interested in and follow up on a potential deal.

Cambridge, Mass.-based Akamai (Nasdaq: AKAM) runs a worldwide network of 8,000 servers that permit the delivery of ads and Web-based content to surfers via the geographically closest server.

A spinoff of the Dallas technology concern Intelemedia Communications (http://www.intelemedia.com), Callbutton runs on what's known as an "application service provider" model, meaning it rents its software over the Internet, rather than making customers install it in-house.

Among other things, Callbutton's service lets calls be routed to any person or device the customer wants, according to rules the customer establishes. For instance, a sales agent could get calls sent to a cell phone between 9 and 5, and put in voicemail thereafter.

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Bounds, Jeff - (2001, September 7) Callbutton Joins Forces with Mass. Tech Firm - Dallas Business Journal